Data Submission Instructions
As part of Scout Quest participation, you will be asked to submit the following files through a secure file sharing platform. An individual (or individuals) at your organization must be designated as the file submitter(s), and our team will set them up in our platform.
Scout Quest File Submission
1) AUDIENCE FILE: An export of every US email address in your organization’s system (whether unsubscribed or not — we’re looking for everyone in the United States). This file should be a single column of email addresses. Please exclude records from outside the US or where you are unsure of the address. Please also exclude any individuals who have exercised their right to opt out of sharing personal data (note that this is different from an email opt-out).
2) UNSUBSCRIBED FILE: An export of every email address in your organization’s system that is currently unsubscribed (i.e. opted out from receiving email). This file should be a single column of email addresses.
3) 6 AND 12 MONTH OPENER FILES (Two files requested): a file of everyone who has opened an email since in the last six months, as well as a separate file of everyone who has opened an email in the last twelve months, or as close to those time frames as possible (we are allowing some leeway here, knowing that some CRMs may track this as a specific date, others may give a relative range). These two files should be a single column of email addresses.
4) 6 AND 12 MONTH CLICKER FILES (Two files requested): a file of everyone who has clicked an email in the last six months, as well as a separate file of everyone who has clicked an email in the last twelve months, or as close to those time frames as possible (we are allowing some leeway here, knowing that some CRMs may track this as a specific date, others may give a relative range). These two files should be a single column of email addresses.
5) 6 AND 12 MONTH ACTION-TAKER FILES (Two files requested): a file of everyone who has taken an online advocacy action in the last six months, as well as a separate file of everyone who has taken an online advocacy action in the last twelve months, or as close to those time frames as possible. If your organization does not engage in online advocacy, please let us know (in which case, this submission would not be required). These two files should be a single column of email addresses.
6) ONLINE AND DIRECT MAIL DONATION DATA: An export of online and direct mail donations from US addresses, from January 1, 2016 to the current date, with the following fields. Please note that when we ask for “direct mail” donations, we’re specifically looking for donations tied to a mail program, and not all offline donations. If that seems like a problem, please let us know!
- Donor Email Address (where available)
- Donor First Name
- Donor Last Name
- Donor Street 1
- Donor Street 2
- Donor City
- Donor State
- Donor Zip
- Donor Country
- Donation Date
- Donation Amount
- Donation Channel (e.g. online or direct mail)
- A flag for for the frequency of the donation (e.g. one-time or monthly)
7) Your Current Inactive Suppression File. An export of every email address in your organization’s system that currently is being suppressed from being sent email on account of being considered inactive. This submission is an optional part of the data request, but will provide for better targeting and purchase options in the data we share back to you. This file should be a single column of email addresses.
Please email scoutquest@mrss.com if you have any questions.