Scout Quest is M+R’s new data co-op where participants share email deliverability indicators, fundraising data, and advertising audiences.
Over the last year, M+R has convened periodic data co-ops among our clients. They’ve been focused on sharing email deliverability, engagement, and fundraising data between groups. And the results have been… dynamite! So much so that we gave it a name — Scout Quest* — and we’re inviting a limited number of nonprofits to participate in the next round.
Scout Quest has been super helpful for participating organizations so far, both in identifying people who are good candidates to re-engage over email and in advertising targeting — as in, safely reactivating tens of thousands of supporters on their email files, and seeing more than a 10:1 return on the work in just a few months (that’s revenue they brought in from people they reactivated by using the co-op data). But wait, there’s more…Scout Quest also offers custom lookalike audiences for ad targeting built from the full co-op data set.
Interested in finding out more?
Some examples of Scout Quest results from past participants: