Scout Quest is a different kind of data co-op.
Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. In return, they receive volumes of rich, useful data about their supporters to help in targeting, re-engagement, advertising and more.
But it’s not what participants share that makes M+R’s co-op different. It’s what we don’t ask them to share: supporters’ privacy.
That’s right. Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. Behavioral data on how your supporters are interacting with other organizations — email and donation patterns — are powerful without sacrificing your supporters’ privacy and trust.
Our model works.
Scout Quest has been effective at identifying people who are good candidates to re-engage over email and in advertising targeting — as in, safely reactivating tens of thousands of supporters on their email files, and seeing more than a 10:1 return on the work in just a few months (that’s revenue they brought in from people they reactivated by using the co-op data). But wait, there’s more… Scout Quest also offers custom lookalike audiences for ad targeting built from the full co-op data set.
Interested in finding out more?