Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. In return, they receive volumes of rich, useful data about their supporters to help in targeting, re-engagement, advertising and more.

But it’s not what participants share that makes M+R’s co-op different. It’s what we don’t ask them to share: supporters’ privacy.

That’s right. Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. Behavioral data on how your supporters are interacting with other organizations — email and donation patterns — are powerful without sacrificing your supporters’ privacy and trust.

Our model works.

Scout Quest has been effective at identifying people who are good candidates to re-engage over email and in advertising targeting — as in, safely reactivating tens of thousands of supporters on their email files, and seeing more than a 10:1 return on the work in just a few months (that’s revenue they brought in from people they reactivated by using the co-op data). But wait, there’s more… Scout Quest also offers custom lookalike audiences for ad targeting built from the full co-op data set.

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Advocacy data: In addition to email clickers and donor history, we’ll be identifying activists within the co-op as well. This will allow participants to find likely action-takers within their own files.

New advertising audiences: In addition to the universal donor lookalike models, we will offer each organization participating in the advertising tier the opportunity to request up to two customized lookalike audiences, built from co-op data. Want to create a model of region-specific high-value environmental donors? An audience of people who are both monthly donors and action takers? This option opens those doors!

New and custom data fields and selects: In addition to action-taker fields, we have new flags and custom selects.

And more!

Questions?

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We are communicators, marketers, fundraisers, and campaigners who help causes that inspire people to act. We work exclusively with nonprofits who are alleviating suffering, fighting for human rights and democracy, dismantling inequality, making art and knowledge accessible to everyone, and fostering a healthier and sustainable world.

* You might already know about Scout, M+R’s proprietary data dashboard that includes Scout Reports, Scout Ads, and Scout ROI. Until now, Scout has only been available to M+R clients. But Scout Quest…is way too great to keep to ourselves.