Scout Quest is a different kind of data co-op.

Participating nonprofits share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. In return, they receive volumes of rich, useful data about their supporters… without sacrificing supporter privacy.

Our model works.

600
Co-op-identified subscribers made more than 600 donations at EOY for one participant
50,000
Another participant has reactivated more than 50,000 subscribers
78%
The average ad tier participant saw a 78% increase in ROAS

Scout Quest for
Email Marketing

Your list of inactives is growing. But you know some potential donors or action-takers are getting cut off too soon. That’s where Scout Quest comes in. By comparing data to other participating orgs, we’re helping groups safely reactivate tens of thousands of subscribers, plus aggregate donor histories, identify monthly donors, find higher dollar donors, action-takers, and more. The best part? We’re not sacrificing supporter privacy. At all.

email case study

Scout Quest for
Advertising

In addition to email engagement metrics, we’re using Scout Quest data to build advertising audiences, including Engaged Supporter Lookalike (based on email clickers), Donor Lookalike (based on all donors), and High Value Donor Lookalike (based on $1,000+ donors). You get access to these audiences for one year.

advertising case study

How it works

Step 1
Let us know you're interested at quest.mrss.com
Step 2
Review requirements and sign agreement
Step 3
Provide subscriber info, email-clicker data, action-taker data, and donation data
Step 4
We compare lists, normalize data, create advertising lookalike models, and generate your dashboard
Step 5
You select what data you want to purchase after reviewing match rates from your dashboard
Step 6
You receive valuable data back on matched supporters you selected and access to lookalike audiences you selected for ad targeting
Step 7
Use your data to help with email reactivation, ad targeting, raising more money for your cause, and motivating more activists

Scout Quest Resources

Webinars:

Blog Posts:

Questions?

Check out FAQ

We are M+R

We are communicators, marketers, fundraisers, and campaigners who help causes that inspire people to act. We work exclusively with nonprofits who are alleviating suffering, fighting for human rights and democracy, dismantling inequality, making art and knowledge accessible to everyone, and fostering a healthier and sustainable world.

* You might already know about Scout, M+R’s proprietary data dashboard that includes Scout Reports, Scout Ads, and Scout ROI. Until now, Scout has only been available to M+R clients. But Scout Quest…is way too great to keep to ourselves.

Interested in participating and/or finding out more about Scout Quest?

Here are the steps to participate

  1. Review the requirements and let us know you want to participate & sign the agreement.
  2. Submit subscriber information, including email-clicker, action-taker, and donation data.
  3. M+R compares lists, normalizes data, creates advertising lookalikes, and generates organization specific dashboards detailing overlap between your list and the co-op.
  4. You select what data you want to purchase after reviewing match rates from your dashboard.
  5. You receive valuable data back on matched supporters you selected. If you opt in to the premium advertising tier, you also receive access to Facebook lookalike audiences.
  6. Use your data to help with email reactivation, ad targeting, raising more money and/or motivating more activists!

FAQ